In self publishing cover design, a book cover needs to say it all in one quick, really quick look. The title and image need to be seen as of one mind. Their message needs to be compelling. Your reader needs to feel motivated and moved to buy your book because of these qualities.
To create a successful book cover, there are a few things to keep in mind. The title has to be legible. Potential readers can easily determine the title and/or subtitle of your book. The same is true for the spine. The spine is important real estate, and it needs to be used wisely. It should be bold, and it needs to stand out. The typeface used on the spine does not have to match fonts used on the cover. You are competing with thousands of other books, so making yourself stand out is paramount. The cover or spine, depending on how your book will be displayed, is what initially draws enough interest for your book to be picked up.
The back cover text giving a brief summary about the book’s content. If an author picture will be included, it should be a professional headshot or no picture at all. In this case, bigger is not always better, and the headshot should be kept to a small size. If used, the author biography should be kept brief, and no longer than a few lines.
Another important thing is know the reader. All books have a target reader. If it’s a murder mystery, then the reader is a murder mystery fan. However, in all genres there are varying degrees of readers. Targeting the reader most likely to buythe book is very important. All other sales are gravy.
Knowing the demographic of the reader allow you to craft a combination of type and graphics to grab that reader’s eye, then instantly send the message that this book is for you.